My expertise

With a strong background in sales and revenue management, I specialize in optimizing revenue streams and developing long-term strategies that drive higher profitability. I offer tailored support for a variety of projects, whether you’re looking to enhance existing operations or lay the groundwork for future success. I’m a Certified Revenue Management Executive (CRME)

My services include (but are not limited to):

  • Interim Revenue Management Projects – Providing hands-on support for short- or long-term projects, focusing on maximizing revenue in the interim period.
  • Business & Sales Plan Development – Crafting comprehensive business and sales strategies to support growth, from market entry to scaling up.
  • Long-Term Revenue Strategy – Designing sustainable revenue models that align with your hotel’s vision and financial goals.
  • Segmentation & Market Analysis – Analyzing your customer base, market trends, and competitor landscape to fine-tune your marketing and sales approach.
  • Pre-Opening & Feasibility Studies – Offering guidance through the pre-opening phase, from market assessments to operational feasibility, ensuring a strong foundation for your new property.
  • Project & Implementation Management – Overseeing the successful execution of projects, from strategy to implementation, ensuring seamless results.
With my expertise in driving profitability and my ability to navigate diverse market environments, I can help your business achieve sustainable growth. Whether you’re looking to improve immediate performance or define a long-term vision, I am here to help you reach your financial goals.

Systems

I’m familiar with the following (but not limited to) systems:
  • All Marriott systems (OY, HPP, MARSHA etc)
  • Duetto
  • Opera
  • Mews
  • Cubilis
  • Siteminder
  • Concerto (IHG)
  • PMI by d2o

Markets

I have revenue managed hotels within the following cities or areas: Amsterdam, Den Bosch, Eindhoven, London, England, Scotland, Copenhagen, Oslo, Berlin, Frankfurt, Würzburg, Munich, Stockholm, Tampere, Belgium,  Paris CDG & Milan. As I’m based near Alicante, Spain is my new to explore hotel market. In my role as Manager Feasibilty I have explored many European markets. I can easily adapt to new systems or markets, when required.